Though a High Court judge eventually ruled in favour of McDonalds on some counts John Vidal called it a Pyrrhic victoryThe extended legal battle was a PR disaster with every aspect of the companys working practices being scrutinised and the media presenting the case as a David and Goliath battle. In addition to the standard business cards and corporate stationary designers often develop a set of visual brand guidelines style guides that describe.
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Additionally the damages received were negligible compared to the companys.
. Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos typography color palettes and image libraries that represent a brands personality.
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